The Sticker Maker is a key part of the StickerYou customer journey, allowing users to upload artwork, edit and preview it before adding items to the cart. Analysis showed high drop-off rates during the custom product creation process due to usability issues. Improving this tool was essential for driving user engagement and guiding them toward conversion in the shopping cart.
YEAR
2024
ROLE
UI/UX DESIGNER
SERVICES
About the project
Problem Statement:
The Sticker Maker tool had high drop-off rates, having significant usability issues.
Challenges:
Prioritizing and implementing usability improvements to increase conversion rates.
Approach:
Utilized Lean UX methodology for iterative, data-driven enhancements and a comprehensive redesign.
Process:
Performed a detailed analysis of user behaviour in the Sticker Maker using analytics, session reviews, and usability studies.
Identified key friction points and areas for improvement.
Developed and tested incremental feature enhancements.
Carried out a comprehensive redesign based on insights and usability testing.
Created low-fidelity designs and tested them with different personas.
Phased feature rollout and A/B testing to measure impact.
Continued monitoring and iteration to further refine the user experience..
Outcome:
Incremental improvements enhanced usability and increased conversion rates, culminating in a significant uplift after the major redesign.
StickerYou
OVERVIEW
The Sticker Maker is a key part of the StickerYou customer journey, allowing users to upload artwork, edit and preview it before adding items to the cart. Analysis showed high drop-off rates during the custom product creation process due to usability issues. Improving this tool was essential for driving user engagement and guiding them toward conversion in the shopping cart.
YEAR
2024
ROLE
UI/UX DESIGNER
SERVICES
About the project
Problem Statement:
The Sticker Maker tool had high drop-off rates, having significant usability issues.
Challenges:
Prioritizing and implementing usability improvements to increase conversion rates.
Approach:
Utilized Lean UX methodology for iterative, data-driven enhancements and a comprehensive redesign.
Process:
Performed a detailed analysis of user behaviour in the Sticker Maker using analytics, session reviews, and usability studies.
Identified key friction points and areas for improvement.
Developed and tested incremental feature enhancements.
Carried out a comprehensive redesign based on insights and usability testing.
Created low-fidelity designs and tested them with different personas.
Phased feature rollout and A/B testing to measure impact.
Continued monitoring and iteration to further refine the user experience..
Outcome:
Incremental improvements enhanced usability and increased conversion rates, culminating in a significant uplift after the major redesign.
StickerYou
OVERVIEW
The Sticker Maker is a key part of the StickerYou customer journey, allowing users to upload artwork, edit and preview it before adding items to the cart. Analysis showed high drop-off rates during the custom product creation process due to usability issues. Improving this tool was essential for driving user engagement and guiding them toward conversion in the shopping cart.
YEAR
2024
ROLE
UI/UX DESIGNER
SERVICES
About the project
Problem Statement:
The Sticker Maker tool had high drop-off rates, having significant usability issues.
Challenges:
Prioritizing and implementing usability improvements to increase conversion rates.
Approach:
Utilized Lean UX methodology for iterative, data-driven enhancements and a comprehensive redesign.
Process:
Performed a detailed analysis of user behaviour in the Sticker Maker using analytics, session reviews, and usability studies.
Identified key friction points and areas for improvement.
Developed and tested incremental feature enhancements.
Carried out a comprehensive redesign based on insights and usability testing.
Created low-fidelity designs and tested them with different personas.
Phased feature rollout and A/B testing to measure impact.
Continued monitoring and iteration to further refine the user experience..
Outcome:
Incremental improvements enhanced usability and increased conversion rates, culminating in a significant uplift after the major redesign.